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Overview

B2B purchases are rarely impulsive; most commonly, they are the result of a long, complex decision-making process because they involve relatively high priced items that are expected to last for quite a  while.
The company wants to provide a better user experience by reinforcing the first impression, engaging, connecting and converting visitors into customers.

User Goals

– Get a quick general overview of the company’s services and provide a contact request during the whole browsing experience.
– Decrease load time and increase readability.
– Get the satisfaction of partnering with a trustworthy, international organization.

Business Goals

– Reinforce the corporate website’s experience as the first point of contact and major lead generator.
– Get the opportunity to tell a story while the visitor is scrolling down.
– Increase conversion. Generate more leads directly from the website.

PERSONAS

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BUYER JOURNEY

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SITEMAP

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STAKEHOLDERS MAP

JOURNEY MAP

WEB ANALYTICS & EYE TRACKING

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Responsive Design

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