Design, Technology & Business.
Internationally trained Digital Product Designer (UX/UI) with 10+ years of proven track record defining & delivering User Experiences for intelligent digital solutions. My approach to design has been continuously shaped by a business mindset, resulting in best-in-class products that not only drive customer satisfaction and engagement but also decrease production costs, improve revenue, reduce time to market and create a synergy with Product, Sales & Marketing teams.
Work areas
Digital transformation
Emerging Technologies
Innovation
Data & Analytics
UX
Qualitative & Quantitative ResearchPersona CreationA/B, multi-variate TestingEthnographic researchContextual inquiryHeuristic evaluationUsability testingAccessibility (WCAG 2.X)WireframingSitemapsUser JourneyAnalytics
UI
TypographyGoogle Material DesignColor theoryDesign PatternsDesign SystemsPrototypingInteraction DesignHTMLCSS
Design Process
1.- Ask & Listen
Listen to stakeholdersUnderstand business needsFunctional requirementsTechnology constraints
2.- User Research
PersonasEthnographic ResearchInterviews & ObservationsUser stories & story maps
3.- Discovery & Analytics
Metrics & AnalyticsCompetitive AnalysisIdeation & StrategyBenchmarking
4.- Wireframing
Concept sketchingSystem/Process flowInformation ArchitectureInteraction Design
5.- Prototyping
Brand identity & integrationHigh-fidelity mockupsInteractive prototypes
6.- Test & Iterate
DeliverablesSuggestion next/steps
Tools
Invision
Sketch
Adobe Photoshop
Axure RP
Hotjar
Proto.io
FlowMapp
Google Analytics
MouseFlow
RealEye
Balsamiq
