Design, Technology & Business.

I´m an Internationally trained Digital Product Designer (UX/UI) with 10+ years of proven track record defining & delivering User Experiences for intelligent digital solutions. My approach to Design has been continuously shaped by a business mindset, resulting in cutting-edge products that not only drives customer satisfaction and engagement, but also decreases production costs, improves revenue, reduces time-to-market and creates synergy with Sales & Marketing teams.

Work areas


Digital transformation

Emerging Technologies

Innovation

Data & Analytics

UX

Qualitative & Quantitative ResearchPersona CreationA/B, multi-variate TestingEthnographic researchContextual inquiryHeuristic evaluationUsability testingAccessibility (WCAG 2.X)WireframingSitemapsUser JourneyAnalytics

UI

TypographyGoogle Material DesignColor theoryDesign PatternsDesign SystemsPrototypingInteraction DesignHTMLCSS

Design Process

1.- Ask & Listen

Listen to stakeholdersUnderstand business needsFunctional requirementsTechnology constraints

2.- User Research

PersonasEthnographic ResearchInterviews & ObservationsUser stories & story maps

3.- Discovery & Analytics

Metrics & AnalyticsCompetitive AnalysisIdeation & StrategyBenchmarking

4.- Wireframing

Concept sketchingSystem/Process flowInformation ArchitectureInteraction Design

5.- Prototyping

Brand identity & integrationHigh-fidelity mockupsInteractive prototypes

6.- Test & Iterate

DeliverablesSuggestion next/steps

Tools

Invision
Invision
Sketch app
Sketch
Photoshop
Adobe Photoshop
Axure
Axure RP
Hotjar
Hotjar
Proto
Proto.io
FlowMapp
FlowMapp
Google Analytics
Google Analytics
MouseFlow
MouseFlow
RealEye
RealEye
Balsamiq
Balsamiq
Slack
Slack

Let's talk

My passion is working closely with interesting companies to visually elevate their brand. Let's talk & find a fit.