Design, Technology & Business.

I´m an Internationally trained Digital Product Designer (UX/UI) with 10+ years of proven track record defining & delivering User Experiences for intelligent digital solutions. My approach to Design has been continuously shaped by a business mindset, resulting in cutting-edge products that not only drives customer satisfaction and engagement, but also decreases production costs, improves revenue, reduces time-to-market and creates synergy with Sales & Marketing teams.A data-driven Design advocate, simplicity enthusiast and facilitator.

Areas of interest


Digital transformation

Emerging Technologies

Innovation

Data & Analytics

UX


  • Qualitative & Quantitative Research
  • Persona Creation
  • A/B, multi-variate Testing
  • Ethnographic research
  • Contextual inquiry
  • Heuristic evaluation
  • Usability testing
  • Accessibility
  • Wireframing
  • Sitemaps
  • User Journey
  • Analytics

UI


  • Typography
  • Google Material Design
  • Color theory
  • Design Patterns
  • Design Systems
  • Prototyping
  • Interaction Design
  • HTML
  • CSS

Design Process

1.- Ask & Listen

  • Listen to stakeholders.
  • Understand business needs.
  • Functional requirements.
  • Technology constraints.

2.- User Research

  • Personas
  • Ethnographic Research
  • Interviews & Observations
  • User stories & story maps

3.- Discovery & Analytics

  • Metrics & Analytics
  • Competitive Analysis
  • Ideation & Strategy
  • Benchmarking

4.- Wireframing

  • Concept sketching
  • System/Process flow
  • Information Architecture
  • Interaction Design

5.- Prototyping

  • Brand identity & integration
  • High-fidelity mockups
  • Interactive prototypes

6.- Test & Iterate

  • Deliverables
  • Suggestion next/steps

Tools

Invision
Invision
Sketch app
Sketch
Photoshop
Adobe Photoshop
Axure
Axure RP
Hotjar
Hotjar
Proto
Proto.io
FlowMapp
FlowMapp
Google Analytics
Google Analytics
MouseFlow
MouseFlow
RealEye
RealEye
Balsamiq
Balsamiq
Slack
Slack

Let's talk:

My passion is working closely with interesting companies to visually elevate their brand. Let's talk & find a fit.