Design, Technology & Business.

I'm an experienced professional with a proven ability to lead a project through all phases of UX, UI and interaction design.A user-centered mindset and an extensive business experience have led to the creation of top-class digital experiences that engage users while still speaking to the defined business goals.


20+

Web projects

07

Mobile apps

04

Automation Tools

400+

e-Marketing Campaigns

UX


  • Qualitative & Quantitative Research
  • Persona Creation
  • A/B, multi-variate Testing
  • Ethnographic research
  • Contextual inquiry
  • Heuristic evaluation
  • Usability testing
  • Accessibility
  • Wireframing
  • Sitemaps
  • User Journey
  • Analytics

UI


  • Typography
  • Google Material Design
  • Color theory
  • Design Patterns
  • Design Systems
  • Prototyping
  • Interaction Design
  • HTML
  • CSS

Design Process

1.- Ask & Listen

  • Listen to stakeholders.
  • Understand business needs.
  • Functional requirements.
  • Technology constraints.

2.- User Research

  • Personas
  • Ethnographic Research
  • Interviews & Observations
  • User stories & story maps

3.- Discovery & Analytics

  • Metrics & Analytics
  • Competitive Analysis
  • Ideation & Strategy
  • Benchmarking

4.- Wireframing

  • Concept sketching
  • System/Process flow
  • Information Architecture
  • Interaction Design

5.- Prototyping

  • Brand identity & integration
  • High-fidelity mockups
  • Interactive prototypes

6.- Test & Iterate

  • Deliverables
  • Suggestion next/steps

Tools

Invision
Invision
Sketch app
Sketch
Photoshop
Adobe Photoshop
Axure
Axure RP
Hotjar
Hotjar
Proto
Proto.io
FlowMapp
FlowMapp
Google Analytics
Google Analytics
MouseFlow
MouseFlow
RealEye
RealEye
Balsamiq
Balsamiq
Slack
Slack

Let's talk:

My passion is working closely with interesting companies to visually elevate their brand. Let's talk & find a fit.